Before and After
The magic of before... and after. I recently worked with Mark Leeds at C-ll-ct-v-ly to redesign InAvate magazine; a trade magazine for the AV industry. It's pretty standard to take an existing issue and work with that content when forming a new design. That way you know it's real copy, real imagery and everyone can compare the two to help see where you suggest moving ads or cutting copy. Here are some side by sides so you can see the difference. The firt image is the 'before', the second is ...
The Trade Mag Pitch
There are many types of magazine in the world. Some everyone has heard of, some no one has heard of and some that only very specific people have heard of. Today, I am thinking about specific people and their specific magazines; namely The Trade Magazine. Unless you are in that trade, you're unlikely to come across the industry publication, but there are loads out there. The variety is pretty expansive. I have worked on ones ranging from metal magazines full of information about where you can buy 100 tonnes of aluminum ...
Working Inhouse
Working in-house is always an eye-opening experience. I am a naturally nosey person so I love being able to poke my nose into a new place and see if it challenges my preconceptions. Here are a few I used to have. Big companies are more organised Some big companies seem to be in a constant state of winging it, living from one deadline to the next. They get you in last minute and literally throw you into the chaos. Although, that might seem negative, sometimes those environments are energising and create a really good ...