Before and After

The magic of before… and after. I recently worked with Mark Leeds at C-ll-ct-v-ly to redesign InAvate magazine; a trade magazine for the AV industry. It’s pretty standard to take an existing issue and work with that content when forming a new design. That way you know it’s real copy, real imagery and everyone can compare the two to help see where you suggest moving ads or cutting copy. Here are some side by sides so you can see the difference. The firt image is the ‘before’, the second is my ‘after’. This was not some grand redesign, more of a tidy up, looking at new fonts and a tighter layout which would add pace and help differentiate between content.






Other versions of the cover