Tortoise marketing

Tortoise marketing

Website design

A pitch to redesign the international art magazine Apollo. Three options were presented to offer a traditional approach, a modern design and a option based on their original 1925 masthead.

The client did not choose to move forwards with the pitch but I felt that the designs show a thorough initial development process and illustrate how a change in typeface can affect the overall tone of a design.


I use Principle/InVision/Sketch to build prototypes. I like thinking about user psychology and I want to build experiences that that make the user’s lives more meaningful.

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