Socials illustrations
I was asked to create a bold and attention grabbing illustration style for a client's social media posts. The design needed to be easy to execute so multiple people could produce them in a short turn around time and be varied enough to convey variety. The resulting style used simple geometric shapes, strong colour and overlay transparency effects which could be produced weekly with minimal time allocation. The brief was later fed to various illustrators which enhanced the breadth of the collection even further.For a post about the death ...
Tortoise marketing
At Tortoise, I worked closely with the marketing team to increase member signup and retention. One project was to make multiple targeting landing pages related to various offers in social campaigns. Here is an example where they were tasked with increasing the sign ups of the under 30s. I created a students page which played up to the more vibrant and youthful side of what is quite a serious brand. By utilising the inhouse illustrations of Edith, the cartoonist and creating clear signposting to lead people through the discount ...
The Studio
Showcase of a larger screen on a popular phone